4
Capsules / year
← All workBranding · 2025
Sona Apparel
A visual system and editorial direction for a contemporary apparel label.
Client
Sona
Discipline
Visual System · Editorial
Year
2025
Services
Branding · Editorial · Art Direction
Outcomes
+2.8×
Press features
12+
Stockists
The work
We rebuilt the visual system from wordmark through to lookbook — a reference set the in-house team now uses to brief every drop.
Client take
— Project Lead, Sona
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