+184%
Follower growth
← All workSocial Media · 2025
Northwave Coffee
A reels-first social rebuild for a specialty coffee roaster.
Client
Northwave Roasters
Discipline
Content Strategy · Reels Series
Year
2025
Services
Social Strategy · Reels · Community
Outcomes
6.3×
Avg reel reach
21
Reels / month
The work
A complete social rebuild — strategy, content engine, and a recurring reels series. The visual direction reads more like a magazine than a product feed.
We embedded with the team for the first 30 days and handed over a calendar, look-book, and pipeline they now run in-house.
Client take
— Project Lead, Northwave Roasters
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